Keep at the forefront of your customers’ minds with bespoke branded sleepwear and loungewear
The outbreak of the COVID-19 pandemic had a significant impact on the entire economic sector of South Africa, particularly within the tourism industry. Its impacts left getaway destinations, organisations and even entire communities in a state of distress – a situation which led to calls for new approaches to ensure the continued resilience and growth within the tourism industry.
Three million jobs were lost in South Africa in 2020 as a result of COVID-19's economic devastation. Informal tourism businesses have taken a significant hit, as have small, medium and large tourism businesses.
According to the Tourism 2020 report released by Statistics South Africa, foreign arrivals dropped by 71%; from just over 15.8 million in 2019, to less than 5 million in 2020. It is evident that the COVID-19 pandemic impacted the South African tourism industry substantially, mainly due to the lockdown and travel restrictions that were imposed.
According to the report, the overall number of travellers (arrivals and departures) decreased by 71,0% between 2019 and 2020.
Africa boasts a vast variety of flora and fauna – including the Big Five wildlife, two of the Seven Wonders of the World, the Victoria Falls, Mount Kilimanjaro and Table Mountain. The region is clearly a key player in the global tourism industry.
Developing and implementing strategies for recovering from the damages caused by the pandemic will require a clear understanding of what travellers are looking for. Creating exclusive one-off experiences has never been more important.
To generate new business opportunities, restructuring and diversifying business models by deconstructing and reconstructing existing products is all but essential. It's not about reinventing the wheel, but rather it’s about how we can create an ecosystem that generates more opportunities for local businesses and the travel industry.
Woodstock laundry is here to help the tourism industry with our specialised #getpersonal campaign. Now your tourism business – whether it’s a game reserve, hotel, curio store or airline – can seize this opportunity to create your own range of customisable branded sleepwear & loungewear.
Our range of bespoke sleepwear and loungewear are incredibly light and convenient to travel with. The range enables you to go the extra mile by ensuring that your clientele have your business at the forefront of their minds, long after their time spent at your business has come to an end. Provide them with a high-quality memento – one that is sure to have your business on the tips of the tongues of all your guests, exposing your brand to new potential leads, and that has your existing clientele eager to return.
